Amazon is making tracks into apparel with its private brand labels.
The e-commerce giant is going after department stores like Macy’s, JCPenney, and Nordstrom in an effort to become the go-to place for apparel shopping.
According to a report by Cowen & Co from October 2016, Amazon is expected to surpass Macy’s to become the biggest apparel seller this year. The company’s clothing and accessory sales are expected to grow nearly 30%, to $28 billion. Macy’s apparel sales, by comparison, are expected to drop 4%, to $22 billion, in the period.
But as a newcomer to the fashion world some of its private label brands are still relatively unknown. According to WWD, Amazon plans to build its empire with these eight brands:
Lark & Ro
Lark & Ro is a women’s clothing brand with a large collection of basic and floral dresses, blouses, jumpers, blazers, trousers and swimwear. It also has a selection of work-appropriate dresses that cost between $10 and $20 and cashmere sweaters that cost around $15.
Price range: $6 for a top and up to $128 for a tweed jacket.
Described as, “globally inspired, everyday beautiful,” Ella Moon has a small collection of women’s casual clothing, including dresses and t-shirts. The Kelcie A-line dress pictured here costs $89.50.
Price range: From $60 for shirts and up to $90 for dresses.
Mae is Amazon’s private label underwear brand. A five pack of panties costs around $20. The lace racerback bralettes, pictured here, come in five different colors and cost $16.
Price range: $16 for bralettes and up to $22 for underwear.