After months of Facebook copying every feature that’s made Snapchat a hit, Snapchat finally has the last laugh.
For April Fools’ Day, Snapchat added a new filter that makes any image look exactly like an Instagram photo.
And the caption, three tears of joy emoji, shows just how amused Snapchat is about Instagram’s copying game. (The fact that “My_mom” is one of three people to like it is another jab at the company’s older userbase.)
While Facebook has been copying for months, Snapchat’s April Fools’ filter is the first time it’s really acknowledged the issue at all.
Only Miranda Kerr, Evan Spiegel’s fiancée, has questioned how Facebook employees could even sleep at night.
“Can they not be innovative?” she said in February. “Do they have to steal all of my partner’s ideas?”
This time though it’s Snapchat stealing Instagram’s look in a way that already has people crowning it the best April Fools’ prank in tech.
Well played, Snapchat.