Hooked — an app for reading bite-sized stories in text message form — is rapidly climbing the App Store charts.
The app initially launched in 2015, but it started growing quickly last fall. Now, it’s risen to the top of Apple’s top free apps chart, surpassing apps like Bitmoji, Instagram, and Snapchat.
In fact, according to app analyst Sensor Tower, Hooked’s total downloads grew from about 336,400 in October 2016 to 2.22 million in March 2017 — which equates to a 560% jump.
So why is Hooked becoming so popular? Likely because it’s incredibly simple to use and its stories keep you on the edge of your seat.
Here’s how it works.
Hooked has overtaken the App Store’s long-reigning champ, Bitmoji, as one of the top free apps on the App Store. Over the past few days, it’s jockeyed for No. 1 with Ballz, a Breakout-style game that’s also incredibly addictive.
Read more about how to play Ballz here.
As soon as you open the app, you’ll be launched into your first chat story. The interface looks a lot like iMessage, but all you have to do is tap the screen to get the next message. Each message is called a “hoot” (Hooked’s logo is an owl).
Hooked doesn’t give you any information about the characters or any backstory before you start reading. All you know is the names of the two main characters — in this case, Tiffany and her mom.