The INSIDER Summary:
- Kristen Tomlan turned her passion for baking and cookie dough into a business after realizing that there were no stores where people could simply enjoy edible dough.
- Tomlan first launched an online store that shipped cookie dough nationwide, and later opened a brick-and-mortar shop in New York.
- Both the online and NYC stores have proven incredibly successful thanks to Tomlan’s focus on creating a recognizable brand, a tasty product, and a visual experience around the product.
Whenever Kristen Tomlan used to make cookies, she would always make two batches of dough: one that she would bake and one that she would save just for eating.
Tomlan has since turned her love of cookie dough into a full-on business: DŌ, Cookie Dough Confections, which has a store in NYC, online ordering, and catering.
We visited the NYC flagship and sat down with Tomlan to hear her story.
Keep scrolling to see how she turned a passion into a full time job.
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Tomlan grew up baking with her mom, a cookbook author who never had any issues with her daughter enjoying some cookie dough.
It wasn’t until a girls’ weekend that included a stop in a cookie shop which sold both baked cookies and raw dough that Tomlan came up with the concept of edible cookie dough.
As Tomlan sat in the car eating cookie dough with her girlfriends, she wondered why there wasn’t a store where it was acceptable to sit and enjoy just dough.