The INSIDER Summary:
- When size 8 student Lowri Byrne stuggled to fit into a size 12 dress at H&M, she posted photos of the dress on H&M’s Facebook page.
- The 22-year-old Brit wrote that she “could barely breathe” and urged the retailer to “sort out” its sizes.
- The post has since gone viral, with thousands of likes and comments, proving that she isn’t alone in her frustration.
With some clothing stores offering impossibly small sizes, trying clothes on in the fitting room can be a daunting experience.
When Lowri Byrne, a 22-year-old student who is a size 8, had trouble fitting into a dress that was two sizes larger larger than her usual size at a H&M store in the UK, she took aim at the retailer on Facebook, urging the company to “sort out” its sizing.
Byrne is usually a size 8 (or a UK size 12), and she tried on the pale blue off-the-shoulder dress in a size 12 (UK size 16), after she was told by a sales assistant that the dress runs small in its sizes. The photos Bryne posted to H&M’s Facebook page, which show the labels, illustrate just how tight the garment was.
Her full caption reads (emphasis our own):
“Please sort your sizes out because this is absolutely ridiculous!
I’m a size 12 and small busted and today in a H&M store I had to ask if this dress came in a size 18 (it didn’t…). The dress I have on in these photos is a size 16, and I could barely breathe. Not only was this annoying because I wanted to buy this dress, but so many women take what size dress they buy to heart. If I was one of these girls (thankfully I’m not) requesting a size 18 dress would seriously devastate me!
When I asked if this dress came in a 18 the store assistant said “ahh yeah you have to go up a couple of sizes with these”. A couple?!? going up 3-4 sizes surely should make you realise that you need to seriously sort out sizing!!!”
Since Byrne shared the post on May 25, it has gone viral, with thousands of likes and comments, sparking a discussion about the problem with the sizing of clothes at popular retailers like H&M.
Commenter Kayleigh Goodall wrote: “I’m ‘too fat’ for this shop because of the sizing…it’s ridiculous and a big problem for influential young girls…..it could have awful affects to some girls confidence.”
Tanya Spence-Kelly compared H&M’s sizes to those offered in the clothing section of a popular UK supermarket: “I’m a size 10 and have to buy 16/18’s in H&M! However ladies just to let you know… Tesco is the opposite and I slid into size 8 jeans.”
It’s not just women who experience issues with sizing.
Commenter Terry Burgess-Farrant brought up the problem with men’s sizes at the same store. “Same with the guys clothes,” he wrote. “I’m a 30-32 waist and rarely find something under 36 that fits. That’s 4 inches difference. Insane.”
As for the H&M dress, which is also available in US stores, it definitely runs small. When I first saw the photos on the Evening Standard, I recognized the dress as I tried it on at my last visit to H&M here in New York. I had a similar problem as I struggled to fit into the size, and I also left the fitting room feeling pretty frustrated.
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