You’ve probably never noticed the hidden image in the Hershey’s Kisses logo

Hershey's Kisses

The INSIDER Summary: 

  • There’s a hidden Hershey’s Kiss inside the Hershey’s Kisses logo. 
  • It’s between the “K” and the “I.” 
  • If you turn the package sideways you’ll see it better. 

A recent video posted on YouTube by Matthew Santoro went viral because it revealed 10 secret images hidden in famous logos.

Some of them were obvious, like the people in the Tostitos logo eating salsa, and others were more commonly known, like the bear hidden in the Toblerone mountain. Others were a bit of a stretch — he claimed that the word “mom” is written in the middle of Wendy’s shirt to make customers feel like they’re eating a home-cooked meal.

However, there was one that really stood out — turns out that Hershey’s world famous Kisses have a secret Kiss hidden right between the “K” and the “I” on the logo

Can you see it?

kisses logo

It’s a little easier to see if you tilt your head or turn the package. 


Needless to say the internet has been up in arms ever since the discovery. Even with slight changes to font, color, or spacing, there will always be a perfect, bell-shaped little Kiss in the logo. 

How will anyone look at this packaging the same ever again? 

SEE ALSO: 16 hidden symbols in common food logos you’ve never noticed before

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