People are accusing this woman of ‘blackface’ after a controversial Instagram photo shoot

Jaiden Gumby_1

The INSIDER Summary:

  • Beauty blogger, Jaiden Gumbayan, is facing criticism after her recent posts.
  • Gumbayan sported dark curly hair and a deep tan in a series of Instagram photos.
  • Several social media users accused Gumbayan of cultural appropriation.
  • One commenter wrote that the blogger was “trying to be black.”

Cultural appropriation has become one of the internet’s biggest, most prevalent taboos, with white models and even celebrities like Kim Kardashian facing allegations from social media users.

Beauty vlogger Jaiden Gumbayan is the latest social media user to be accused of “blackface” after she released a series of Instagram photos where she appears to have dark curly hair and a deep tan.

She posted the photos — which she claims show her natural appearance — in early May, and now they’re catching negative attention from people online.

In the caption, Gumbayan wrote: “I love these photos because they aren’t airbrushed or edited in any way to alter my body or appearance.”

However, several people who found their way to her account begged to differ and blasted Gumbayan in her comments for “trying to be black.”

“You’re not black, hun. Let it go,” one user wrote. “Educate yourself and figure out why this is offensive.”

Others were simply confused, saying that although she’s “beautiful” they did not “understand where she was going with this.”

People on Twitter also expressed their frustration.


One user compared Gumbayan to the infamous Rachel Dolezal.

RD comparison tweet 

Dolezal, a former NAACP branch president, made headlines in 2015 when news broke that she was born white but now identifies as black.

Despite facing criticism, fans of Gumbayan have come to her defense. Some point to her last name, which is of Philippine descent, and the Philippine flag emoji she uses in her Instagram bio as proof that her skin could naturally be this dark.

Still, others point out the vlogger appears to look very different in her other Instagram photos.

Get u summ

A post shared by Jaiden Gumbayan (@jaidengumby) on May 13, 2017 at 7:56am PDT on
May 13, 2017 at 7:56am PDT


Amid the controversy, it appears that she has disabled the comments on her newest posts.

Gumbayan hasn’t directly addressed the accusations, and did not respond to INSIDER’s request for comment at the time of this post. She did, however, post a tweet that seems to allude to the backlash she has received.


SEE ALSO: People are furious with a makeup artist for ‘transforming’ a white model into a black woman on Instagram

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