The INSIDER Summary:
- When H&M first opened in Sweden in 1947, it was a women’s retailer called Hennes — which translates to “Hers” in English.
- In 1968, the company bought Mauritz Widforss, a Swedish hunting and fishing store.
- The retailer became Hennes and Mauritz and sold women’s, men’s, and children’s clothes.
- In 1974, Hennes and Mauritz rebranded to H&M.
If you’ve ever shopped at H&M, you might have wondered what the iconic letters stand for or why you’ve heard some people call the store Hennes.
Thankfully, there’s an explanation making the rounds on the internet.
According to Harper’s Bazaar, when the now-iconic chain first opened in Sweden in 1947 it was a women’s clothing store called Hennes, which translates to “Hers” in English.
Then, in 1968, Hennes purchased the retailer Mauritz Widforss, which sold hunting and fishing supplies.
That’s how Hennes became Hennes and Mauritz. The newly renamed store sold men’s and children’s clothes, in addition to women’s wear.
Finally, in 1974, the Hennes and Mauritz rebranded again and became the fast fashion retailer we all know and sometimes love: H&M.
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