First, they’ll introduce you, then they’ll pay for your wedding.
To celebrate LGBT Pride Month – an annual, month-long commemoration of an LGBT demonstration that took part in 1969 in New York – Tinder is offering LGBTQ couples, who met via its app, the chance to win $100,000 to go toward their dream wedding.
Tinder is asking couples to post a photo of themselves on Instagram with a description of their story, and tag Tinder in this.
The posts will be judged by Michele Visage, a singer, actress, and judge on RuPaul’s Drag Race TV show, where drag queens compete for the title of America’s Next Drag Superstar.
Visage has also agreed to officiate the wedding.
— michelle visage (@michellevisage) June 13, 2017
The competition will run throughout June and winners will be announced on 5 July. Tinder will then work with the winning couple to help plan their wedding, a spokesperson for the dating app told Business Insider.
Tinder has posted Instagram photos to show how couples should apply:
Share your Tinder success story on Instagram with #TinderSuccessStory for a chance to win your dream wedding, paid for by Tinder. And check out this Tinder success story Meet Max and Mark. When Max first came out, he was super shy. He originally joined Tinder because he found it too intimidating to talk to guys in person. He swiped, he matched, he met a few guys. But then Tinder took him by surprise—it sent him Mark, who was brand new to Tinder. In fact, Max was one of the first people Mark matched with. Their connection was instant. They matched at a time when they both had recently come out to their friends and families. Three and a half years later, they’re ready to tie the knot. And if you look through the scrapbook they keep of their love story, you’ll find screenshots of the first messages they exchanged on Tinder. It all started with “Hey man”.