The INSIDER Summary:
- Kris Jenner once hosted an infomercial for “Wicks of Wisdom” candles.
- The candles were developed by a “psychic medium” who claims they can improve relationships, health, and more.
- The video just resurfaced on Reddit.
- It’s still worth watching all 28 glorious minutes.
The Kardashian-Jenner clan is well known for promoting questionable health and beauty products, especially on Instagram. Collectively they’ve endorsed waist trainers, “detox” teas, and even something called “butt plumping cream.”
But no endorsement can top the time that matriarch Kris Jenner attempted to sell “spiritual” candles in a 100% real, very low-budget, 28-minute infomercial.
The video has made the rounds on the Internet before, but it recently resurfaced on Reddit. “To those who have doubts that the Jenners/Kardashians are scam artists; here’s Kris Jenner selling psychic magic candles,” Redditor LogicDog wrote in a post published Sunday. Though no one knows for sure when the video was filmed, it seems to be the late ’90s or early 2000s judging by Jenner’s wardrobe and the film quality.
The line of candles is called “Wicks of Wisdom” and was created by Dr. Linda Salvin, a woman who “became a psychic” after surviving a plane crash in 1981, according to her website. Her candles “can help you tap into universal energies that can help you overcome the most hopeless of situations,” a narrator claims. There’s one set of candles to solve money problems, another to attract love, one for increasing good luck, and one for improving health.
Then host Kris Jenner emerges, wearing a crisp pinstriped pantsuit and accepting a smattering of applause from the studio audience. “In the next few moments, you’re going to discover a product that is so powerful, it can enhance your life forever,” she says.
Watch the infomercial in all its glory right here:
Of course, neither Salvin nor Jenner ever really explains how the candles can do all the things they claim to do, likely because there is no such thing as a magic candle. In a way, they’re harmless: Burning a candle in hopes of netting more luck won’t do you any good, but it won’t hurt you, either.
It’s the “Health and Wellness” candles that are more problematic.
On her website, Salvin claims people can use these health candles to “assist in strengthening the immune system, heal from various ailments, enhance general health and well-being, target and help heal specific health issues.” What if someone actually tried to substitute a literal candle for medical care?
Perhaps it’s possible that the candles can help people feel better — the infomercial is chock full of grateful testimonials that might be explained by the placebo effect. And research has shown that more expensive placebos may work even better than cheap ones. Unsurprisingly, the candles — still sold on Salvin’s website — cost a cool $99 per set.
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