Advertising duo Ben Polkinghorne and Scott Kelly certainly think outside the box.
Currently working for AMV BBDO in London, their roles in big projects like the global relaunch of Pedigree have made them Cannes Lions winners.
They even made Business Insider’s list of the 30 most creative people in advertising under 30 last year.
However, what they do outside of the 9 to 5 is just as interesting. Kelly has designed a flag for each planet in the “Star Wars” universe, while Polkinghorne started a company called Bangerritos that makes sausage burritos.
Their latest project is a little different.
After seeing a “sea of beautiful petals all over the footpath,” Polkinghorne told Business Insider: “We noticed they had different markings and on closer inspection noticed it was a result of different shoes walking over them.”
“We thought it was super interesting they were all so different and that we could even recognise certain iconic shoe brands. We wanted to show the petal patterns off to to the world.”
They combined their footwear wardrobes, borrowed shoes off friends, and even bought and returned a few pairs “with all the care of a surgeon” in order to track down what they considered to be the most iconic shoes in the world. They then stood on a bunch of petals.
“It took multiple goes to then get a petal we were happy with for each shoe by standing on the petals,” Polkinghorne said.
Scroll down to see 11 iconic shoeprints on fallen magnolia petals.
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